In this episode of DataVision, host Dean Iwaoka sits down with Mikayla Boucher, the marketing powerhouse and executive assistant at Mighty Lube Systematic Lubrication. Mighty Lube has been a reliable system in the conveyor monitoring and lubrication industry for over 40 years, providing top-notch equipment for various types of conveyors, including I-Beam, Enclosed Track, Power and Free, Round Tube, Inverted, Chain Drives, and Custom Types. Mikayla shares invaluable insights into Mighty Lube's unique marketing strategies, emphasizing the fusion of traditional word-of-mouth techniques with modern social media tactics to effectively engage with their target audience. She delves into the challenges of marketing in a niche industry, highlighting the importance of building relationships with key decision-makers such as plant managers and VPs. Mikayla also discusses the company's dedication to customer satisfaction, innovative marketing approach, and the competitive edge it maintains in the market. Tune in to uncover the secrets of Mighty Lube's success and gain valuable insights into the intersection of tradition and innovation in the industrial sector.
Here’s What to Expect:
Take advantage of this conversation with Mikayla Boucher from Mighty Lube.
To learn more about Mighty Lube and their products, visit their website at https://mightylube.com/
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